Bluedigital | Our Work

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Brand Overview:

National Geographic Traveller India, a travel magazine under the global non-profit National Geographic, inspires diverse journeys and advocates for sustainable travel. The National Geographic Society, founded in 1888, uses science, exploration, and storytelling to safeguard the world's wonders.

Purpose:

Blue Digital's mission was to amplify reach and views for Third-Party Client ads on platforms like Facebook, Instagram, Twitter, and YouTube. The goal was to elevate the visibility of National Geographic Traveller India's campaigns, aligning with its ethos of promoting exploration and conservation.

Challenges Faced:

Defined Budget: Working within a defined budget posed a challenge. Balancing effective ad spend to achieve optimal reach required strategic planning and meticulous execution.
Establishing Reach on Less Established Platforms: Gaining viewership on less established social media channels presented hurdles. The task was to generate engagement and visibility on platforms that were not as prominent as the mainstream ones.
Limited Time Frame: With a condensed 6-month campaign timeline, time became a significant constraint. Efficient planning and rapid execution were crucial to achieving campaign objectives within the stipulated period.

Action

Demographic Targeting:

Defined a target demographic of travelers and shoppers, spanning ages 18 to 60. Customized content to resonate with diverse interests within this age group.

Social Media Management:

Implemented a comprehensive social media strategy, covering Facebook, Instagram, and YouTube, to maximize campaign visibility.
Leveraged Facebook's extensive user base, Instagram's visual appeal, and YouTube's video-centric platform to cater to varied audience preferences

Continuous Monitoring and Adaptation:

Regularly monitored campaign performance metrics to identify trends and audience behavior.
Adapted strategies based on real-time insights, optimizing content and ad spend to ensure effective results within the 6-month timeframe.

Engagement Initiatives:

Encouraged user engagement through contests, polls, and interactive elements to foster a sense of community and loyalty.
This holistic action plan aimed to not only address the challenges posed by the defined budget, less-established platforms, and time constraints but also to create a dynamic and engaging campaign aligned with National Geographic Traveller India's brand essence.

Marketing tool used

Facebook Marketing
Google Ads
Instagram Ads

Results

Let's discuss thoroughly how we delivered the viewership and engagement thoroughly:

1 Facebook
We were able to deliver reach and views on 5 Mil on main video and Teaser Video.

4 Instagram
For Instagram, We were able to reach 16 Million out of which 5 Million saw our ad and 7 million engaged with the video.

3 Twitter
For Twitter, We reached around 800k people out of which 432k watched our ad and 5k Like

4 Youtube
For Youtube, we were able to reach 21 Million and 2.9 Million views and 11k subscribers.